工商管理专业本科培养方案

工商管理专业本科培养方案

Undergraduate Program for Specialty in Business Administration

一、培养目标

I. Educational Objectives

本专业培养德智体美全面发展，适应经济社会发展需要的，系统地掌握经济学、管理学基本原理，熟悉企业管理、市场营销、财务管理和法律等方面知识的工商管理学科高级专门人才。学生毕业后，能在企业从事企业管理、市场营销、企业策划工作，也可到政府部门、事业单位从事管理工作。

The program is designed to train professional personnel that meet the demand of socialist market economy and, developed in an all-round way, morally, intellectually, physically and aesthetically, with solid academic background for economics and management knowledge and theories. They will graduate as advanced practical personnel with a good command of enterprise management, marketing, financial management and relevant laws, and be capable of doing business administration, marketing and designing work as well as working in government department and enterprises in the management position.

二、基本要求 II. Skills Profile

As a student of this program, he/she is required to:

1、热爱祖国，拥护中国共产党的领导，掌握马列主义、毛泽东思想、邓小平理论、“三个代表”重要思想和科学发展观的基本理论体系；愿为社会主义现代化建设服务、为人民服务；爱岗敬业、艰苦奋斗、热爱劳动、遵纪守法、团结合作；具有良好的思想品德、社会公德和职业道德。

1. Love motherland, support the Chinese Communist Party’s leadership and grasp the basic principles of Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory, “Three Represents” Thought and Scientific Outlook on Development; be willing to serve the socialist modernization drive and the masses; have a strong sense of responsibility and aspirations to endeavor for the country and nation’s prosperity; be conscientious and meticulous in work, observe disciplines and obey laws, and cherish team spirit; have good moral character, social morality and professional ethics.

2、掌握本专业必需的管理学、经济学的基本理论、基础知识和基本技能，具有独立获取知识、提出问题、分析解决问题的基本能力及开拓创新精神；熟悉现代工商企业管理的基本理论与方法，综合运用所学知识，具有企业管理方面的实际操作能力；具有较强的语言文字表达、人际沟通能力；了解本学科的理论前沿和发展动态，并熟悉我国市场营销的有关方针、政策和法规；具有分析和解决企业市场营销实际问题的能力；要求学生掌握一门外语，并具有较强的外语和计算机应用能力。

2. Master the basic theories, knowledge and skills in management and economics; be with the independent access to knowledge and the capability to raise questions, analyze problems and solve them independently; have the pioneering spirit; be familiar with the basic theories and methods of modern business administration; have the practical operation ability of business management with the comprehensive application of knowledge; have the strong language and writing expression and interpersonal communication skills; be familiar with the forward position and develop trend of the subject, as well as China-related marketing strategies, policies and regulations;

have the abilities of analyzing and solving the practical problems in enterprise marketing; require students to master a foreign language and have the strong ability of application in the foreign language and computer.

3、掌握科学锻炼身体的基本知识和技能，养成良好的锻炼和卫生习惯，具备健全的心理和健康的体魄。

3. Master the basic knowledge and skills to develop good exercise and health habits, have a sound psychological and physical health.

三、学制与学位

III. Length of Schooling and Degree

学制四年，符合学士学位授予条件的授予管理学学士学位。

4 years，in accordance with the Bachelor’s requirements, the graduates will be conferred with Bachelor’s Degree in Management.

四、主要课程

IV. Curriculum Provision

本专业课程结构： The Course Structure:

本专业必修课分为公共基础课、专业基础课和专业课三大类，选修课分为专业选修课和公共选修课两类。

The Compulsory Courses are classified into three categories, including Public Basic Courses, Specialty Basic Courses and Specialty Courses; the Optional Courses are classified into two categories, including Public Optional Courses and Specialty Optional Courses.

本专业主干课程： Main Courses are:

管理学（△）、统计学、会计学、市场营销学（△）、财务管理、经济法、企业运营管理、人力资源管理、企业战略管理（△）、物流管理、组织行为学等（后有“△”为学位课程）。

Management(△), Statistics, Accounting, Marketing (△), Financial Management, Economic Law, Enterprise Operations Management, Human Resources Management, Strategic Enterprise Management (△), Logistics Management, Organization Behavior, etc. (“△” indicates Degree Courses).

五、实践教学 V. Practical Teaching

1、学生参加公益劳动和军事训练，由学校统一安排。

1. Students are required to participate in Military Training and Labor for Public Benefits. 2、在专业教师的指导下，开展与专业相关的活动。

2. Under the guidance of teachers, students should conduct profession-related activities. 3、学生在教师的指导下，拟定调查提纲，在企业和其它单位进行实地调查。

3. Students draw up the investigation outline and take the in-the-spot investigation in enterprises and other places under the guidance of teachers.

4、在专业教师的指导下，完成毕业论文。

4. Students should complete the Graduation Thesis under the guidance of teachers. 5、在专业教师的指导下，在企业进行生产实习。

5. Students should conduct Production Practice in enterprises under the guidance of teachers.

六、毕业条件

VI. Graduation Requirements

本专业学生应按培养方案修满178学分，并通过毕业资格审核，方准予毕业。

The students can be conferred graduation, after obtaining 178 Credits in accordance with the program requirements and meeting graduation qualification.

七、教学进程表

VII. Tables of Teaching Schedule

1、总周数分配表 1. Week-distribution Table

第一学年 学年、学期 1st Year Year / Semester 教学环节 第1学期 第2学期 stnd1 Semester 2 Semester Teaching Links 课堂教学（含教学实践） Classroom Teaching (including Practical Teaching) 考试 Tests 小计 Subtotal 军训和国防教育 Military Training and National Defense Education 入学教育和毕业教育 Enrollment Education and Graduate Education 公益劳动 Labor for Public Benefits 社会调查（生产实习） Social Survey (Production Practice) 中期论文（课程设计） Mid-term Paper (Course Design) 毕业实习 Graduation Internship 毕业论文（设计） Graduation Thesis (Design) 小计 Subtotal 机动 Flexible Classroom Teaching 12 2 14 3 16 2 18 第二学年 2nd Year 第3学期 3rd Semester 第4学期 4th Semester 第三学年 3rd Year 第5学期 5th Semester 第6学期 6th Semester 第四学年 4th Year 第7学期 7th Semester 第8学期 8th Semester 合计 Total 课堂教学16 2 18 16 2 18 16 2 18 16 2 18 16 2 18 108 14 122 3 1 1 2 Practical Teaching 综合实践教学 4 2 1 1 2 1 1 2 1 1 2 1 1 1 2 2 2 2 6 8 15 4 3 4 4 6 8 30 7 假期 Vacation 总计 Total 5 25 7 27 5 25 7 27 5 25 7 27 5 25 19 41 200 2、实践教学环节安排表 2. Practical Teaching Table 内 容 Contents 入学教育和毕业教育 Enrollment Education and Graduate Education 军训和国防教育 Military Training and National Defense Education 公益劳动 Labor for Public Benefits 社会调查（生产实习） Social Survey (Production Practice) 中期论文（课程设计） Mid-term Paper (Course Design) 毕业实习 Graduation Internship 毕业论文（设计） Graduation Thesis (Design) 合计 Total 学 期 Semester 1、8 1 2、3、4 2、3、4、5 6、7 8 8 周 数 Weeks 2 3 3 4 4 6 8 30 学 分 Credits 2 1 3 8 4 4 8 30

3、课程设置及教学环节安排表（△—学位课程）

3. Curriculum and Teaching Schedule Table (△ - Degree Courses)

学时分配 Hour Distribution 周学时分配 Hours per Week 第一学年 1st Year 2 2nd Semester 1 1st Semester Courses Classified Public Basic Courses 课程类别 序 号 No. 课程名称 Course Name 总学时理论教学实践教学学分第二学年 2nd Year 3 3rd Semester 4 4th Semester 第三学年 3rd Year 5 5th Semester 6 6th Semester 第四学年 4th Year 7 7th Semester 8 8th Semester Total Hours 48 Practical Teaching Theoretical Teaching Credits 第第第第第第第第学期学期学期学期学期学期学期学期思想道德修养与法律基础 1 Moral & Ethics and Fundamentals of Laws 2 马克思主义基本原理 Principles of Marxism 42 6 3 4 48 32 16 3 3 公共基础课 中国近现代史纲要 3 Survey of Modern Chinese History 毛泽东思想、邓小平理论和“三个代表”重要思想概论 Thought, Deng Xiaoping Theory and “Three Represents” Thought 32 32 2 2 4 Introduction to Mao Zedong 96 64 32 6 4 5 6 7 8 形势与政策 Situation and Policies 大学英语一 College English I 大学英语二 College English II 大学英语三 College English III 72 96 64 32 72 96 64 32 5 6 4 2 6 6 4 9 10 11 大学英语四 64 College English IV 大学语文 48 College Chinese 体育一 Physical Education 24 I 体育二 Physical Education 30 II 体育三 Physical Education 30 III 体育四 Physical Education 30 IV 微积分一 48 Calculus I 微积分二 64 Calculus II 线性代数 48 Linear Algebra 概率论与数理统计 Probability Theory 48 and Mathematical Statistics 计算机文化基础 64 Basics of Computer 数据库应用技术 64 Database Application 小计 1050 Subtotal 管理经济学 48 Managerial Economics 宏观经济学 48 Macro-economics 管理学△ 48 Management△ 会计学 48 Accounting 统计学 48 Statistics 市场营销学△ 48 Marketing△ 货币金融学 48 Monetary Finance 经济法 48 Economic Law 小计 384 Subtotal 企业战略管理△ Strategic Enterprise 48 Management△ 电子商务 48 E-commerce 营销调研 32 Marketing Research 企业运营管理 Enterprise Operations 48 Management 企业财务管理 48 Enterprise Finance Management 商务英语 48 Business English 64 48 24 4 3 1 4 2 4 12 30 1 2 13 30 1 2 14 15 16 17 30 48 64 48 1 3 4 3 4 4 3 2 18 48 3 3 19 20 48 32 948 48 48 48 48 48 48 48 48 384 42 48 32 42 16 32 102 6 6 4 3 62 3 3 3 3 3 3 3 3 24 3 3 2 3 20 4 4 4 16 3 3 6 4 18 3 3 6 13 3 3 6 3 3 3 3 2 3 21 22 23 24 25 26 27 28 Specialty Basic Courses 专业基础课29 30 Specialty Courses 专业课31 32 33 34 42 48 6 3 3 3 3 35 物流管理 Logistics Management 人力资源管理 Human Resources Management 质量管理学 Quality Management 组织行为学 Organization Behavior 国际企业管理 International Business Management 小计 Subtotal 48 42 6 3 3 36 48 42 6 3 3 37 48 48 3 3 38 48 42 6 3 3 39 48 48 3 3 512 476 36 138 32 118 30 30 24 22 24 3 22 12 15 8 8 9 9 必修课小计 Subtotal of Compulsory Courses 选修课小计 Subtotal of Optional Courses 实践教学环节小计 Subtotal of Practical Teaching 1946 1808 公共基础课必修学分62，占总学分34.8% Public Basic Courses have 62 compulsory Credits, 34.8% of total Credits 专业基础课必修学分24，占总学分13.5% Specialty Basic Courses have 24 compulsory Credits, 13.5% of total Credits 毕业应取得总学分178 专业课必修学分32，占总学分18.0% Graduates should obtain a total of Specialty Courses have 32 compulsory Credits, 18.0 % of total Credits 178 Credits 综合实践教学环节学分30，占总学分16.9% Practical Teaching has 30 compulsory Credits, 16.9 % of total Credits 选修课学分≥30，其中公共选修课≥16 Credits of Optional Courses ≥ 30，including the Credits of Public Optional Courses ≥ 16

4、选修课设置 4. Optional Courses 课程类别 Courses Classified 序号 No. 1 课程名称 Course Name 工商行政管理学 Industrial and Commercial Administration 管理信息系统 Management Information System 企业经营分析 Business Analysis 领导科学 Leadership Science 创业管理 Entrepreneurship Management 企业文化 Enterprise Culture 商品学 Commodity Science 服务营销 Service Marketing 风险管理 Risk Management 证券投资与管理 Securities Investment and Management 供应链管理 Supply Chain Management 现代企业制度 Modern Enterprise System 公共关系学 Public Relations 教学时数 Teaching Hours 32 学分 Credits 2 开设学期 Semester 4 备注 Remarks 2 3 4 Specialty Optional Courses 5 6 7 8 9 10 11 12 13 公共选修课 Public Optional Courses 32 32 32 32 32 32 32 32 32 32 32 32 2 2 2 2 2 2 2 2 2 2 2 2 4 14 14 Credits should be obtained for courses of this category 4 4 5 5 5 6 6 7 7 7 7 本类课程应修满16学分 16 Credits should be obtained for courses of this category 专业选修课本类课程应修满学分见学校公共选修课一览表 Refer to the Public Optional Courses Table